TV FORMAT LAB
SEPTEMBER 12
PITCH /// LEARN /// CONNECT
100% ONLINE + INTERACTIVE
Produced by

Formats…. Everyone seems to love them. But what are they really? Do they just apply to the reality megaliths like Big Brother or Married at First Sight? Or can you take almost any factual idea and turn it into a format?
Building on the success of our first TV Format LAB in 2019, we are running a second one day, online lab on Sunday 12 September.
Fear not online fatigue, this will be an entertaining, (most appropriate) interactive event that will bring together the leading lights of format TV including the creators of the of the hugely successful hit shows, The Block and You Can’t Ask That?, who will share their expert knowledge and experience to guide you to develop your very own format.
In addition to gaining up to the minute industry intelligence, you will participate in a practical series of workshops where you’ll be teamed up to develop an idea in real time, creating a structure, episodic elements, run casting interviews, create a trailer and pitch the format – all in a day! This hands-on lab will equip you with the skills to build your own format from scratch whilst gaining insight into current market trends.
This interactive online lab provides incredible access to leading industry experts and broadcast commissioners including:
Darren Chau – Senior Director of Production, Discovery Inc
Julian Cress and David Barbour – creators of the hit megalith The Block
Kirk Docker and Aaron Smith – creators of You Can’t Ask That?
Tarni James – Executive Producer, Drama, Entertainment, Indigenous at ABC

SANCIA ROBINSON
CASTING PRODUCER

DARREN CHAU
SENIOR DIRECTOR OF PRODUCTION, ANZ AT DISCOVERY INC

DAVID BARBOUR
PRODUCER AT CAVALIER TELEVISION

KIRK DOCKER
CO-CREATER OF YOU CAN’T ASK THAT

AARON SMITH
CO-CREATOR OF YOU CAN’T ASK THAT

TARNI JAMES
EXECUTIVE PRODUCER, ENTERTAINMENT, DRAMA, INDIGENOUS AT ABC

NICHOLAS HAYDEN
HEAD OF ENTERTAINMENT AT ABC

LAUREN HILLMAN
GENERAL MANAGER AT C44 ADELAIDE PTY LTD

LUKE TUNNECLIFFE
HEAD OF CONTENT AT JAMTV AUSTRALIA

JULIAN CRESS
EXECUTIVE PRODUCER AT CAVALIER TELEVISION

GEORGIA HUMPHREYS
PRODUCER AT CORNER TABLE PRODUCTIONS

DAMIAN DAVIS
HEAD OF COMEDY AND ENTERTAINMENT AT CJZ

KARENA SLANINKA
CEO OF MERCURY CX
YOU CAN REGISTER TO ATTEND THE LAB ONLY OR BUILD YOUR CONFERENCE EXPERIENCE BY ADDING IT TO YOUR CONFERENCE REGISTATION
TV FORMAT LAB PROGRAM
9.00 - 9.15am • ACKNOWLEDGMENT OF COUNTRY
9.15 - 10.00am • FORMATS 101
With Darren Chau
10.0 - 10.45am • YOU CAN'T ASK THAT • CASE STUDY
With Aaron Smith and Kirk Docker
10.45 - 10.55am • BREAK
10.55 - 12.00pm • HOW TO R&D YOUR IDEA • PANEL & WORKSHOP
With Damian Davis and Luke Tunnecliffe
12.00 - 1.00pm • WHAT MAKES AN IDEA A FORMAT • PANEL & WORKSHOP
With Damian Davis and Georgia Humphreys
1.00 - 1.15pm • LUNCH
1.15 - 2.00pm • THE BLOCK • CASE STUDY
With David Barbour and Julian Cress
2.00 - 2.45pm • FINDING TALENT
With Sancia Robinson and Nick Hayden
2.45 - 3.00pm • BREAK
3.00 - 4.15pm • HOW TO PITCH • PANEL & WORKSHOP
With Lauren Hillman, Tarni James, Karena Slaninka and Media Mentors
4.15 - 4.30pm • LEARNINGS AND WRAP UP


The Screenmakers Conference presented by Mercury CX is an invaluable opportunity for screen practitioners to connect with peers and gain direct access to market decision makers. It’s rare in Australia for emerging to mid-career filmmakers to be able to share their projects directly with industry leaders, and over the years the Pitch Market has led to project finance and ongoing career opportunities.
Kirsty Stark
Producer at Epic Films